Thursday, May 22, 2008

Brochure Printing: When And Who Should You Call About Your Prints?

By: Carla San Gaspar

Brochure printing, as with any other printing jobs present, may present itself as an easy print project. With online printing companies, you can easily source out the printing company you need and fill in all the information necessary to complete a job order or transaction.

But what happens, if in the middle of it all, you encounter some problems? Whether it is during placing a job order, your brochure printing status or anything else?

The printing process used to be very exhausting and quite complicated. With technology, everything else can be synthesized so all the details and the necessary steps for it work cohesively. However, this is not to say that it does not require human facilitation.

Printing is still a hands-on process where the printing company requires the expertise of printers to maintain the quality, definition and color accuracy of your prints. This is especially for custom job orders where communication between you and your printing company is vital.

Should You or Should You Not Call

When it comes to your printing project, it is only normal for you to know just who or how your print job is attended to. If you are already familiar with online printing, you know that everything is done accordingly, however, if you do want to make sure, remember some of these tips before you place that call.

1. Printing companies contact clients if there are any major flaws or errors in your files that would greatly affect the outcome of your prints.

2. When in doubt, always make inquiries or call a sales or customer representative. They can answer your questions about shipping, turnaround times, and custom job orders – specifically for brochure printing if you want other folding options.

3. If you are worried about the status of your jobs or you aren’t sure if the file you submitted is correct, you can duly call the printing company to verify. You can also wait for the proof to arrive so you can see for yourself.

4. Proofs are sent to you by the pre-press department so you can check for any typographical errors in your text since these are not reviewed by the printing company. You should also check other details since the concern of the pre-press department is centered on achieving optimum print quality.

You should also pay attention to any comments placed by the pre-press department, if there are any, so you can make necessary changes.

5. You have the liberty to call your printing company if you are still working out some details with regards to your custom printing project.

6. If you are also working out on some details on your printing project, you can duly call the professional whom you acquired help from, like a pre-press expert or an in house graphic designer from the printing company.

7. Any changes that you wish to make while or as the graphic designer is working on your project should be brought up immediately. This will help you save time and avoid any delays so you can print right on schedule.

8. Brochure printing may not be the most complex process or print product of all, but it truly does help if you can acquire a printing company that has the necessary services to give you a satisfying printing experience.

An efficient customer service that is matched with printing excellence can give you a peace of mind and convenience that you need for your brochure printing project.

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